you can have your cake and eat it too

It’s possible to have your cake and eat it too at Pastel & Bloom… We are so proud with the incredible brand make over we’ve just completed. Pastel & Bloom is a customise cake design supplier based in Greensborough, Melbourne. The brief was to retain it’s exisiting modern look but freshen it a little… So yes, let’s recreate a fresh colour palette, let’s re introduce how gold is to be used and lets use a contemporary sans serif typeface..

The team at Pastel & Bloom were thrilled with the outcome. An identity that’s simple yet elegant. A photography style has been introduced with visual reference on how imagery on all social platforms should be presented to be far more appealing and gain more traction.


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It’s now easy for you to get creative and stand out from the crowd with the design shop. the design shop is making it accessible for all businesses to have a strong creative presence in the community with designed collateral at their fingertips.

we are a Melbourne based design studio offering brand identity and marketing solutions as well as random design prints.

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